the Image Problem

let's face it, we're all concerned about
the Image Problem
let's fact it, the public's perception
is off
from where it needs to be
but how to convince?
We must be convincing.
In order to convince,
we must be convincing.
And there's the rub:
the persistent persistence
of the Image Problem.
It is an outdated,
inaccurate
- but how can we stop it?
That's the problem, there is no
use denying! We
know it's wrong. The public,
if they are honest,
also know it's wrong.

The public isn't honest.
That's the problem. We
must be convincing. Or,
we must be
creative?

Perhaps,

the Image Problem

can be turned in our favor?