Monday, August 07, 2023

be in advertising

We want to go for hearth 
& home - that rising up 
and slowly settling down 
feeling. Cauldron of soup 
like a witch's brew! Memories 
have got me reeling. Less 
like a home than a B & B
- we want that cutesy 
kitschy coo, like that time 
you walked in on me with 
that guy - totally innocent! 
But I stood there yelling, 
standing on the bed,
brandishing a frying pan 
- first thing that came to 
hand. Like that, but not 
that. That sort of offhand
but lived-in woof and texture
in every room. Hearth & home.
This campaign is gonna slay 'em.
Let's see your preliminary ideas 
Tuesday, same time - remember
it's hearth & home. Good job 
paying attention, team. I know 
you can do fine. Probably 
anything you come up with 
will hit the mark, with 
an overhaul or redo 
or two 

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